Are you looking for a partner-in-making on flexible terms?

I'm all ears. When I'm not working in-house, I offer services that drive impact of solutions I believe in.

See services

Available in June

Full cycle services

At scale UX projects on mid- and long-term basis.

How can I help?

Lean UX and CX design

Craft from 0 to 1 or uplift existing product

Refine or setup design system

Conduct UX audits

Design strategy

Plan and execute product research

Product management support

Ways of working

One full-cycle collaboration at a time so you can expect all my attention and care. 🤝

32 hours or 4 days a week comittment with async and synced meetings. I'm based in Europe and can adapt to Western timezones.

Fixed price

5000€

/month incl tax

Essentially, I become a full-time member of your team for as long as my input is needed. All usual product rituals like reviews and iterations are included.

I bring 8 years of experience to the table and we can expect thoughtful efficiency in the process.

Contact me

Micro services

Smaller chunks of work that move things forward.

Small UX projects

Build small apps or elevate specific product areas. Less than 3 weeks of commitment.

Tools

High fidelity prototypes, UX flows, Information architecture schemas, Reviews.

Small UX projects

Build small apps or elevate specific product areas. Less than 3 weeks of commitment.

Tools

High fidelity prototypes, UX flows, Information architecture schemas, Reviews.

Small UX projects

Build small apps or elevate specific product areas. Less than 3 weeks of commitment.

Tools

High fidelity prototypes, UX flows, Information architecture schemas, Reviews.

UX audit

Analysis of strong and weak aspects of your product's experience.

Tools

Audit board with mapped flows, Severity level analysis, Icebox task board in Jira, Linear or your platform of choice.

UX audit

Analysis of strong and weak aspects of your product's experience.

Tools

Audit board with mapped flows, Severity level analysis, Icebox task board in Jira, Linear or your platform of choice.

UX audit

Analysis of strong and weak aspects of your product's experience.

Tools

Audit board with mapped flows, Severity level analysis, Icebox task board in Jira, Linear or your platform of choice.

Product research

Answer pressing questions about the product, its users, patterns of use and benefits.

Tools

Interviews, moderated and unmoderated studies, data analysis, research report.

Product research

Answer pressing questions about the product, its users, patterns of use and benefits.

Tools

Interviews, moderated and unmoderated studies, data analysis, research report.

Product research

Answer pressing questions about the product, its users, patterns of use and benefits.

Tools

Interviews, moderated and unmoderated studies, data analysis, research report.

Gap analysis

Analysis of the current product against business objectives and competitiors..

Tools

Competitor benchmarking, State-of-the-art analysis, Strategic roadmaps.

Gap analysis

Analysis of the current product against business objectives and competitiors..

Tools

Competitor benchmarking, State-of-the-art analysis, Strategic roadmaps.

Gap analysis

Analysis of the current product against business objectives and competitiors..

Tools

Competitor benchmarking, State-of-the-art analysis, Strategic roadmaps.

Design team coaching

For teams that need senior/principal designer support and coaching.

Tools

For teams that need senior/principal designer support and coaching.

Design team coaching

For teams that need senior/principal designer support and coaching.

Tools

For teams that need senior/principal designer support and coaching.

Design team coaching

For teams that need senior/principal designer support and coaching.

Tools

For teams that need senior/principal designer support and coaching.

Got a specific request?

Let's discuss what your product currently needs

Tools

Open format

Got a specific request?

Let's discuss what your product currently needs

Tools

Open format

Got a specific request?

Let's discuss what your product currently needs

Tools

Open format

Price

Custom basis

In case of micro services scope of work and timelines will define the price. Typically I charge from 30€ to 70€ per hour.

Are you an NGO? ❤️‍🔥

Tech talent is expensive. If you work with social initiatives that advocate for Displaced people, Women & Girls and Peacemaking please do not hesitate to get in touch. I'll be happy to offer micro services free of charge to support your mission. P.S. The future is kind.

Full cycle UX & CX design

I've been working building SaaS, educational and collaboration products with some stellar teams. Crafting change from discovering needs to product solutions to measuring impact. One eye on people, the other on business.

Means

Lean UX and experiments ✧ Qual and quant product research ✧ Gamification and habit formation ✧ Collaborative workshop facilitation ✧ Design and research operations

Growth design

Qual and quant product research

Gamification and habit formation

Workshop facilitation

DesignOps

Mentorship

FAQ

Got another question? Sometimes a call is all it takes.

What's your design process?
What interesting things have you done that aren't mentioned in the case studies?
What can you bring to a team?
How do you use AI in your work?
What interests you in tech and design?
What's your background?
What's your design process?
What interesting things have you done that aren't mentioned in the case studies?
What can you bring to a team?
How do you use AI in your work?
What interests you in tech and design?
What's your background?

Thank you for stopping by.

Thank you for stopping by.

The mic is yours. How can I help your cause?

The mic is yours. How can I help your cause?

Sasha Pronina © 2024. All rights reserved.

I’m Sasha Pronina, product designer and researcher.

I’m Sasha Pronina, product designer and researcher.

I'm a digital maker and I like to ship products that work for people, business and the world. Welcome to my playground and archive.

I’m Sasha Pronina, product designer and researcher.

I’m Sasha Pronina, product designer and researcher.

I'm a digital maker and I like to ship products that work for people, business and the world. Welcome to my playground and archive.

I’m Sasha Pronina, product designer and researcher.

“As designers, we should design for implications”

“As designers, we should design for implications”

Dunne, Ruby 2013

Expertise

Expertise

Full cycle CX

I've been building SaaS, educational and collaboration products with some stellar teams for the past 9 years. Crafting change from discovering needs to product solutions to measuring impact. One eye on people, the other on business.

Lean UX and experiments

Qual and quant product research

Qual and quant product research

Qual and quant product research

Gamification and habit formation

Workshop facilitation

DesignOps

Mentorship

Lean UX and experiments

Qual and quant product research

Gamification and habit formation

Workshop facilitation

DesignOps

Mentorship

Means

Lean UX and experiments

Qual and quant product research

Gamification and habit formation

Design sprint facilitation

Design and research operations

Mentorship for junior colleagues

Lean UX and experiments Qual and quant product research ✧ ✧ Gamification and habit formation Design sprint facilitation Design sprint facilitation Mentorship for junior colleagues


“As designers, we should design for implications”

“As designers, we should design for implications”

Dunne, Ruby 2013

I’m Sasha Pronina, product designer and researcher.

I'm a digital maker and I like to ship products that work for people, business and the world. Welcome to my playground and archive.

I’m Sasha Pronina, product designer and researcher.

I’m Sasha Pronina, product designer and researcher.

I'm a digital maker and I like to ship products that work for people, business and the world. Welcome to my playground and archive.

I’m Sasha Pronina, product designer and researcher.

News

Working on

These days I'm working on a physical product for the first time

Redesign

This website is going through a redesign.

News

Working on

These days I'm working on a physical product for the first time

Redesign

This website is going through a redesign.

News

Working on

These days I'm working on a physical product for the first time

Redesign

This website is going through a redesign.

Available for work

I’m Sasha Pronina, product designer and researcher.

I'm a digital maker and I like to ship products that work for people, business and the world. Welcome to my playground and archive.

I’m Sasha Pronina, product designer and researcher.

Available for work

I’m Sasha Pronina, product designer and researcher.

I'm a digital maker and I like to ship products that work for people, business and the world. Welcome to my playground and archive.

I’m Sasha Pronina, product designer and researcher.

News

Working on

These days I'm working on a physical product for the first time

Redesign

This website is going through a redesign.

News

Working on

These days I'm working on a physical product for the first time

Redesign

This website is going through a redesign.

News

Working on

These days I'm working on a physical product for the first time

Redesign

This website is going through a redesign.

Product resources

Product resources

Templates and resources tested in real waters for community that keeps on giving. ♥︎

Templates and resources tested in real waters for community that keeps on giving. ♥︎

In design & research

Since 2016

Expertise

Expertise

Expertise

Based in

Barcelona, Spain: ,

Barcelona: ,

Full cycle CX

Full cycle CX

I've been building and growing SaaS, educational and collaboration products with some stellar teams for the past 9 years. I craft change from discovering needs to product solutions to measuring impact.

I do Growth design, qualitative and quantitative product research, define gamification and habit formation experiences for activation & retention. I also facilitate workshop and put together DesignOps processes.

Equipped with behavioural design, data and market insights, I keep one eye on people, and the other on business.

Equipped with behavioural design, data and market insights, I keep one eye on people, and the other on business.

Equipped with behavioural design, data and market insights, I keep one eye on people, and the other on business.

FAQ

FAQ

Got another question? Sometimes a call is all it takes.

Got another question? Sometimes a call is all it takes.

What's your design process?
What interesting things have you done that aren't mentioned in the case studies?
What can you bring to a team?
How do you use AI in your work?
What interests you in tech and design?
What's your background?
What's your design process?
What interesting things have you done that aren't mentioned in the case studies?
What can you bring to a team?
How do you use AI in your work?
What interests you in tech and design?
What's your background?
What's your design process?
What interesting things have you done that aren't mentioned in the case studies?
What can you bring to a team?
How do you use AI in your work?
What interests you in tech and design?
What's your background?

“As designers, we should design for implications”

“As designers, we should design for implications”

Dunne, Ruby 2013

FAQ

FAQ

FAQ

Got another question? Sometimes a call is all it takes.

Got another question? Sometimes a call is all it takes.

What's your design process?
What interesting things have you done that aren't mentioned in the case studies?
What can you bring to a team?
How do you use AI in your work?
What interests you in tech and design?
What's your background?
What's your design process?
What interesting things have you done that aren't mentioned in the case studies?
What can you bring to a team?
How do you use AI in your work?
What interests you in tech and design?
What's your background?
What's your design process?
What interesting things have you done that aren't mentioned in the case studies?
What can you bring to a team?
How do you use AI in your work?
What interests you in tech and design?
What's your background?

Product resources

Product resources

Product resources

Templates and resources tested in real waters for community that keeps on giving.
Templates and resources tested in real waters for community that keeps on giving.
Templates and resources tested in real waters for community that keeps on giving.

Expertise

Expertise

Expertise

I've been building and growing SaaS,
educational, creative and collaboration products for the past 9 years.
I've been building and growing SaaS, educational, creative and collaboration products for the past 9 years.

Equipped with design craft, data and insights, I keep one eye on UX, and the other on business.

Equipped with design craft, data and insights, I keep one eye on UX, and the other on business.

My means are Lean UX, growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.

My means are Lean UX, growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.

I've been trusted by

I've been trusted by

I've been trusted by

Work highlights

Work highlights

New products, features, small UX improvements - my teams and I have done it all. You can find a recap of the last 5 years below.
New products, features, small UX improvements - my teams and I have done it all. You can find a recap of the last 5 years below.

Work highlights

New products, features, small UX improvements - my teams and I have done it all. You can find a recap of the last 5 years below.

New creator onboarding

Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.

Growth improvement

Podcastle

New creator onboarding

Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.

Growth improvement

New creator onboarding

Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.

Growth improvement

Workflow automations

This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.

New feature

Teamwork

Workflow automations

This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.

New feature

Workflow automations

This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.

New feature

Learner activation

It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.

Growth improvement

Datacamp

Learner activation

It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.

Growth improvement

Learner activation

It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.

Growth improvement

Simple(r) event management

Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.

New feature

Hopin

Simple(r) event management

Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.

New feature

Simple(r) event management

Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.

New feature

UX Research infrastructure

This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.

Cross-team process

Undisclosed

UX Research infrastructure

This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.

Cross-team process

UX Research infrastructure

This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.

Cross-team process

Video calls

Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.

New product

Teamwork

Video calls

Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.

New product

Video calls

Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.

New product

Content discovery

Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.

Major redesign

Datacamp

Content discovery

Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.

Major redesign

Content discovery

Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.

Major redesign

Barcelona, Spain

I’m Sasha Pronina, product designer and researcher. Welcome to my playground and archive.

I’m Sasha Pronina, product designer and researcher. Welcome to my playground and archive.

I’m Sasha Pronina, product designer and researcher.

I design and grow digital products with cool teams. Sometimes I make my own things.

Barcelona, Spain

I’m Sasha Pronina, product designer and researcher. Welcome to my playground and archive.

I’m Sasha Pronina, product designer and researcher.

I design and grow digital products with cool teams. Sometimes I make my own things.
I design and grow digital products with cool teams. Sometimes I make my own things.
I design and grow digital products with cool teams. Sometimes I make my own things.

Dunne, Raby / Speculative everything, 2013

As designers, we should design for implications

“As designers, we should design for implications”

I’m glad to have found an ever enriching motto in Speculative everything 6 years ago. With every piece of knowledge and experience it means more to me than it meant before.

It’s about the ripple effects of decisions that extend beyond their applications. In practice it’s about asking the right on the way and keeping the balance between addressing immediate problems and the future.

I’m glad to have found an ever enriching motto in Speculative everything 6 years ago. With every piece of knowledge and experience it means more to me than it meant before.

It’s about the ripple effects of decisions that extend beyond their applications. In practice it’s about asking the right on the way and keeping the balance between addressing immediate problems and the future.

Recap of the past 5 years of new products, features, small UX improvements - my teams and I have done it all.

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