Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.
Hi, I'm Sasha Pronina.
I design and grow digital products with wholesome teams.
Hi, I'm Sasha Pronina.
I design and grow digital products with wholesome teams.
Welcome to my playground and archive.
Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.
Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.
Welcome to my playground and archive.
Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.
As designers we should design for implications.
As designers we should design for implications.
Dunne, Raby - Speculative everything 2013
Dunne, Raby - Speculative everything 2013
As designers we should design for implications.
Dunne, Raby - Speculative everything 2013
Growth & Product design
I work on growth challenges such as CRO, activation and retention, as well as build new features for products.
I work on growth challenges such as CRO, activation and retention, as well as build new features for products.
DesignOps
Every org needs some plumbing. I like making teams more potent with workflows, systems and comms.
Every org needs some plumbing. I like making teams more potent with workflows, systems and comms.
On my mind these days
Collaboration vs group think: how to draw a line between collaborative practices and a loopy group think.
Collaboration vs group think: how to draw a line between collaborative practices and a loopy group think.
Expertise
Expertise
I’ve been building SaaS, educational and collaboration products for the past 9 years. In my time in UX I’ve led both tactical and strategic work.
Equipped with behavioral design, data and market insights, I keep one eye on experience, and the other on business. My means are growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.
I feel fortunate to work in UX. It has travelled me places, made me learn about the world and connected me to fantastic humans.
I’ve been building SaaS, educational and collaboration products for the past 9 years. In my time in UX I’ve led both tactical and strategic work.
Equipped with behavioral design, data and market insights, I keep one eye on experience, and the other on business. My means are growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.
I feel fortunate to work in UX. It has travelled me places, made me learn about the world and connected me to fantastic humans.
See my work
Circa 2025
Never alone in my ventures
Probably talking to you from here
Circa 2025
Never alone in my ventures
Probably talking to you from here
Circa 2025
Never alone in my ventures
Probably talking to you from here
I've been part of
Teamwork is used by thousands of teams and offers a complete solution for managing workflows: task tracking, billing, team chat, desk.
Teamwork is used by thousands of teams and offers a complete solution for managing workflows: task tracking, billing, team chat, desk.
Podcastle is a platform for creating, editing, and publishing audio and video podcasts with AI.
Podcastle is a platform for creating, editing, and publishing audio and video podcasts with AI.
Datacamp is an educational platform for data technologies such as Python, SQL, R. It helps millions of learners around the world to break into data science.
Datacamp is an educational platform for data technologies such as Python, SQL, R. It helps millions of learners around the world to break into data science.
Hopin is a unicorn startup that made massive virtual events possible. We hosted TechCrunch Disrupt, UN Summit.
Hopin is a unicorn startup that made massive virtual events possible. We hosted TechCrunch Disrupt, UN Summit.
Personal bits
I build small things to learn and experiment. I've been onto React, JS, Typescript and understanding dev ecosystems.
Icebreaker generator
Icebreaker generator
A conversation prompt generator that can make our workshops more light-hearted and connected.
A conversation prompt generator that can make our workshops more light-hearted and connected.
See project
Now working on …
Now working on …
a story based index of fabric and fibers.
A story based index of fabric and fibers.
Analog ventures
As many digital designers, I've always wanted to try it out in the physical world. Some years ago I picked up sewing and I've been making bags since then. Design for wear has been a bottomless well for learning.
Resources
Templates tested in real waters and bits of writing on technology.
Workshop template
Workshop template
Discovery kick-off
Discovery kick-off
Miro workshop template with a compilation of three simple and impactful discovery tools. Crafted for product teams.
Miro workshop template with a compilation of three simple and impactful discovery tools. Crafted for product teams.
See in Miroverse
Notion template
Notion template
UXR Research plan
UXR Research plan
This template will help researchers and anyone involved to prepare an actionable research plan. Tested by tens of my peers.
This template will help researchers and anyone involved to prepare an actionable research plan. Tested by tens of my peers.