Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.

Hi, I'm Sasha Pronina.
I design and grow digital products with wholesome teams.

Welcome to my playground and archive.

Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.

Welcome to my playground and archive.

Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.

As designers we should design for implications.

Dunne, Raby 2013

As designers we should design for implications.

Dunne, Raby 2013

Growth & Product design

I work on growth challenges such as CRO, activation and retention, as well as build new features for products.

I work on growth challenges such as CRO, activation and retention, as well as build new features for products.

DesignOps

Every org needs some plumbing. I like making teams more potent with workflows, systems and comms.

Every org needs some plumbing. I like making teams more potent with workflows, systems and comms.

Expertise

I’ve been building SaaS, educational and collaboration products for the past 9 years. In my time in UX I’ve led both tactical and strategic work.

Equipped with behavioral design, data and market insights, I keep one eye on experience, and the other on business. My means are growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.

See my work

Fig 1 - Circa 2025

I've been part of

Teamwork is used by thousands of teams and offers a complete solution for managing workflows: task tracking, billing, team chat, desk.

Podcastle is a platform for creating, editing, and publishing audio and video podcasts with AI.

Datacamp is an educational platform for data technologies such as Python, SQL, R. It helps millions of learners around the world to break into data science.

Hopin is a unicorn startup that made massive virtual events possible. We hosted TechCrunch Disrupt, UN Summit.

Personal bits

I build small things to learn and experiment. I've been onto React, JS, Typescript, Node, APIs and understanding dev ecosystems.

AI bubble news

An indie-ish dashboard that captures news about the AI Bubble. It only uses good old RSS to scrap the news from 15 sources.

See project

AI bubble news

An indie-ish dashboard that captures news about the AI Bubble. It only uses good old RSS to scrap the news from 15 sources.

See project

Icebreaker generator

A workshop conversation prompt generator built with js and a simple json file.

See project

Now working on …

A backend engineering course 😱

Analog ventures

As many digital designers, I've always wanted to try it out in the physical world. Some years ago I picked up sewing and I've been making bags since then.

Resources

Templates tested in real waters.

Workshop template

Modular design sprint

Design process has to be modular or it can't be. This sprint framework is modular and can adapt to any type of design challenge.

See in Miroverse

Workshop template

Modular design sprint

Design process has to be modular or it can't be. This sprint framework is modular and can adapt to any type of design challenge.

See in Miroverse

Workshop template

Discovery kick-off

Miro workshop template with a compilation of three simple and impactful discovery tools. Crafted for product teams.

See in Miroverse

Notion template

UXR Research plan

This template will help researchers and anyone involved to prepare an actionable research plan. Tested by tens of my peers.

Expertise

See my work

Personal bits

I build small things to learn and experiment. I've been onto React, JS, Typescript, Node, APIs and understanding dev ecosystems.

Analog ventures

Resources

Templates tested in real waters.

Writing

Brain, Behavior

Learnings from neurobiology

Gamification

Design for game or design for play?

Gamification

Gamification for non game products

Gamification, Behavior

Variable reward is not all there is

Data

SQL for product designers

Product methods

Discovery kick-off: 3 simple tools