I’m Sasha Pronina, product designer and researcher. I design and grow digital products with wholesome teams.
I’m Sasha Pronina, product designer and researcher. I design and grow digital products with wholesome teams.
I’m Sasha Pronina, product designer and researcher. I design and grow digital products with wholesome teams.
I’m Sasha Pronina, product designer and researcher. I design and grow digital products with wholesome teams.
Growth & Product
I work on growth challenges such as CRO, activation and retention, and build new daring features.
Design Ops
Growth & Product
I like making teams more capable with workshops, comms and plumbing sort of work.
I work on growth challenges such as CRO, activation and retention, and build new daring features.
Design Ops
I like making teams more potent with workshops, comms and plumbing sort of work.
Growth & Product
I work on growth challenges such as CRO, activation and retention, and build new daring features.
Analog by night
I design and sew bags that last and accompany us in urban settings.
Growth & Product
I work on growth challenges such as CRO, activation and retention, and build new daring features.
“As designers, we should design for implications”
Dunne, Raby / Speculative everything, 2013
“As designers, we should design for implications”
Expertise
Expertise
Expertise
I've been building and growing SaaS, educational and collaboration products with some stellar teams for the past 9 years.
See my work



Equipped with design craft, data and insights, I keep one eye on UX, and the other on business.
Equipped with design craft, data and insights, I keep one eye on UX, and the other on business.
My means are Lean UX, growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.
My means are Lean UX, growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.
I've been trusted by
Podcastle is a platform for creating, editing, and publishing audio and video podcasts. It features manual editing and a number of AI enhancement tools.


Hopin is a unicorn startup that made massive virtual events possible in times of Covid. We hosted TechCrunch Disrupt, UN Summit and Toronto Film Festival among others.


Teamwork is used by thousands of teams and offers a complete solution for managing workflows: task tracking, billing, team chat, desk for customer support.


Datacamp is an educational platform for data technologies such as Python, SQL, R. It helps millions of learners around the world to break into Data Science.
Work highlights
Work highlights
New products, features, small UX improvements - my teams and I have done it all. You can find a recap of the last 5 years below.
New products, features, small UX improvements - my teams and I have done it all. You can find a recap of the last 5 years below.
Work highlights
Recap of the past 5 years of new products, features, small UX improvements - my teams and I have done it all.
New creator onboarding
Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.
Growth improvement
Podcastle


New creator onboarding
Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.
Growth improvement
New creator onboarding
Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.
Growth improvement
Podcastle


New creator onboarding
Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.
Growth improvement
Workflow automations
This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.
New feature
Teamwork


Workflow automations
This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.
New feature
Workflow automations
This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.
New feature
Teamwork


Workflow automations
This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.
New feature
Learner activation
It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.
Growth improvement
Datacamp


Learner activation
It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.
Growth improvement
Learner activation
It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.
Growth improvement
Datacamp


Learner activation
It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.
Growth improvement
Simple(r) event management
Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.
New feature
Hopin


Simple(r) event management
Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.
New feature
Simple(r) event management
Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.
New feature
Hopin


Simple(r) event management
Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.
New feature
UX Research infrastructure
This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.
Cross-team process
Undisclosed


UX Research infrastructure
This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.
Cross-team process
UX Research infrastructure
This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.
Cross-team process
Undisclosed


UX Research infrastructure
This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.
Cross-team process
Video calls
Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.
New product
Teamwork


Video calls
Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.
New product
Video calls
Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.
New product
Teamwork


Video calls
Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.
New product
Content discovery
Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.
Major redesign
Datacamp


Content discovery
Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.
Major redesign
Content discovery
Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.
Major redesign
Datacamp


Content discovery
Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.
Major redesign
Product resources
Product resources
Templates and resources tested in real waters.
Templates and resources tested in real waters.
Product resources
Templates and resources tested in real waters.
Writing
Writing
New this week
Design for game or play
Which one will it be? I’ve been digging deeper into gamification and a notion of play resurfaced. I found myself in dichotomy of Playfication vs Gamification. I sat for a bit with a thought “play is a behavior”. Like all designers I’m intrigued by behavior. ⚡️ Games can elicit learning, competition...
Read more
New this week
Design for game or play
Which one will it be? I’ve been digging deeper into gamification and a notion of play resurfaced. I found myself in dichotomy of Playfication vs Gamification. I sat for a bit with a thought “play is a behavior”. Like all designers I’m intrigued by behavior. ⚡️ Games can elicit learning, competition...
Read more
New this week
Design for game or play
Which one will it be? I’ve been digging deeper into gamification and a notion of play resurfaced. I found myself in dichotomy of Playfication vs Gamification. I sat for a bit with a thought “play is a behavior”. Like all designers I’m intrigued by behavior. ⚡️ Games can elicit learning, competition...
Read more
New this week
Design for game or play
Which one will it be? I’ve been digging deeper into gamification and a notion of play resurfaced. I found myself in dichotomy of Playfication vs Gamification. I sat for a bit with a thought “play is a behavior”. Like all designers I’m intrigued by behavior. ⚡️ Games can elicit learning, competition...
Read more
Brain
Learnings from neurobiology
Feb 8, 2024
Gamification
Design for game or design for play?
Feb 2, 2024
Gamification
All that good gamification stuff
Feb 1, 2024
Gamification, Behavior
Variable reward is not all there is
Jan 14, 2024
Data
SQL for product designers
Jan 6, 2024
Product methods
Discovery kick-off: 3 simple tools
Nov 9, 2021