I’m Sasha Pronina, product designer and researcher. I design and grow digital products with wholesome teams.

I’m Sasha Pronina, product designer and researcher. I design and grow digital products with wholesome teams.

I’m Sasha Pronina, product designer and researcher. I design and grow digital products with wholesome teams.

I’m Sasha Pronina, product designer and researcher. I design and grow digital products with wholesome teams.

Growth & Product

I work on growth challenges such as CRO, activation and retention, and build new daring features.

Design Ops
Growth & Product

I like making teams more capable with workshops, comms and plumbing sort of work.

I work on growth challenges such as CRO, activation and retention, and build new daring features.

Design Ops

I like making teams more potent with workshops, comms and plumbing sort of work.

Growth & Product

I work on growth challenges such as CRO, activation and retention, and build new daring features.

Analog by night

I design and sew bags that last and accompany us in urban settings.

Growth & Product

I work on growth challenges such as CRO, activation and retention, and build new daring features.

“As designers, we should design for implications”

Dunne, Raby / Speculative everything, 2013

“As designers, we should design for implications”

Expertise

Expertise

Expertise

I've been building and growing SaaS, educational and collaboration products with some stellar teams for the past 9 years.

See my work

Equipped with design craft, data and insights, I keep one eye on UX, and the other on business.

Equipped with design craft, data and insights, I keep one eye on UX, and the other on business.

My means are Lean UX, growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.

My means are Lean UX, growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.

Work highlights

Work highlights

New products, features, small UX improvements - my teams and I have done it all. You can find a recap of the last 5 years below.

New products, features, small UX improvements - my teams and I have done it all. You can find a recap of the last 5 years below.

Work highlights

Recap of the past 5 years of new products, features, small UX improvements - my teams and I have done it all.

New creator onboarding

Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.

Growth improvement

Podcastle

New creator onboarding

Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.

Growth improvement

New creator onboarding

Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.

Growth improvement

Podcastle

New creator onboarding

Learn how we managed to guide more novice creators into Podcastle by making onboarding a fast and meaningful step: with less forms to fill and more triage to the features they actually need.

Growth improvement

Workflow automations

This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.

New feature

Teamwork

Workflow automations

This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.

New feature

Workflow automations

This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.

New feature

Teamwork

Workflow automations

This case study explores designing a no-code automation solution for an utmost flexible platform with tens of interconnected features and data attributes. Most importantly, it had to work for the users who are not quite technical.

New feature

Learner activation

It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.

Growth improvement

Datacamp

Learner activation

It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.

Growth improvement

Learner activation

It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.

Growth improvement

Datacamp

Learner activation

It's estimated that only 5-12% of people complete courses in on-line platforms. My team at Datacamp, an e-learning platform for Data Science skills, wanted to change that for our people and increase activation.

Growth improvement

Simple(r) event management

Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.

New feature

Hopin

Simple(r) event management

Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.

New feature

Simple(r) event management

Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.

New feature

Hopin

Simple(r) event management

Learn why a table with inline editing, the most mundane of SaaS tools, revolutionized Hopin's event schedule management and helped organizers of massive online events.

New feature

UX Research infrastructure

This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.

Cross-team process

Undisclosed

UX Research infrastructure

This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.

Cross-team process

UX Research infrastructure

This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.

Cross-team process

Undisclosed

UX Research infrastructure

This time I led a set up of an UX research infrastructure for the team. Advocating for research is a nuanced undertaking. It's our ability to know what can be researched with limited number of people and what needs a critical mass of natural use that makes our research practice helpful.

Cross-team process

Video calls

Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.

New product

Teamwork

Video calls

Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.

New product

Video calls

Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.

New product

Teamwork

Video calls

Can a task-force of four build a Video call app? What if it's March 2020 and everyone is suddenly in need of team video calls? Join me for recalling these times and see the results for yourself.

New product

Content discovery

Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.

Major redesign

Datacamp

Content discovery

Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.

Major redesign

Content discovery

Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.

Major redesign

Datacamp

Content discovery

Do you remember browsing through tens of courses and being lost in opportunities? Clarity of learning catalog and its ability to help learners choose the right thing directly reflected on enrollment rates. See how we redesigned the catalog with 7 types of ed-content.

Major redesign

Product resources

Product resources

Templates and resources tested in real waters.
Templates and resources tested in real waters.

Product resources

Templates and resources tested in real waters.

Writing

Writing

New this week

Design for game or play

Which one will it be? I’ve been digging deeper into gamification and a notion of play resurfaced. I found myself in dichotomy of Playfication vs Gamification. I sat for a bit with a thought “play is a behavior”. Like all designers I’m intrigued by behavior. ⚡️ Games can elicit learning, competition...

Read more

New this week

Design for game or play

Which one will it be? I’ve been digging deeper into gamification and a notion of play resurfaced. I found myself in dichotomy of Playfication vs Gamification. I sat for a bit with a thought “play is a behavior”. Like all designers I’m intrigued by behavior. ⚡️ Games can elicit learning, competition...

Read more

New this week

Design for game or play

Which one will it be? I’ve been digging deeper into gamification and a notion of play resurfaced. I found myself in dichotomy of Playfication vs Gamification. I sat for a bit with a thought “play is a behavior”. Like all designers I’m intrigued by behavior. ⚡️ Games can elicit learning, competition...

Read more

New this week

Design for game or play

Which one will it be? I’ve been digging deeper into gamification and a notion of play resurfaced. I found myself in dichotomy of Playfication vs Gamification. I sat for a bit with a thought “play is a behavior”. Like all designers I’m intrigued by behavior. ⚡️ Games can elicit learning, competition...

Read more

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