sashapronina

Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.

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Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.

Go to case studies

Browse first

Hi, I'm Sasha Pronina. I design and grow digital products with wholesome teams.

Show me work

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As designers we should design for implications.

Dunne, Raby 2013

As designers we should design for implications.

Dunne, Raby 2013

Growth & Product design

I work on growth challenges such as CRO, activation and retention, as well as build new features for products.

I work on growth challenges such as CRO, activation and retention, as well as build new features for products.

DesignOps

Every org needs some plumbing. I like making teams more potent with workflows, systems and comms.

Every org needs some plumbing. I like making teams more potent with workflows, systems and comms.

Expertise

I’ve been building SaaS, educational and collaboration products for the past 9 years. In my time in UX I’ve led both tactical and strategic work.

My means are growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.

See case studies

Fig 1 - Circa 2025

Fig 1 - Circa 2025

/ I've been part of

Teamwork is used by thousands of teams and offers a complete solution for team workflows.

Podcastle (now Async) is a platform for creating, editing, and publishing audio and video podcasts with AI.

Datacamp has helped millions of student to break into the world of Data Science.

Hopin is a unicorn startup that made massive virtual events possible like UN Summit or Disrupt.

Personal bits

I make small things to experiment and learn more about dev.

AI bubble news

An indie-ish dashboard that captures news about the AI Bubble. It only uses good old RSS to scrap the news from 15 sources.

An indie-ish dashboard that captures news about the AI Bubble. It uses RSS to scrap the news from 15 sources.

See project

Written on this day

An experiment with an ambient light and a biophilic design. A collection of poems with a known date of writing presented on the day.

See project

Icebreaker generator

A workshop conversation prompt generator built with js and a simple json file.

A random workshop conversation generator built with js and a simple json file.

See project

Now learning …

A {backend engineering course}. It's one of the most interesting things I've done in a long time, but I'm not gonna lie, it's testing me.

Analog ventures

As many digital designers, I've always wanted to try it out in the physical world. Some years ago I picked up sewing and I've been making bags since then.

Resources

Templates tested in real waters.

Modular design sprint

Design process has to be modular or it can't be. This sprint framework is modular and can adapt to any type of design challenge.

Design process has to be modular or it can't be. This sprint framework is modular and can adapt.

See in Miroverse

Modular design sprint

Design process has to be modular or it can't be. This sprint framework is modular and can adapt to any type of design challenge.

See in Miroverse

Discovery kick-off

Miro workshop template with a compilation of three simple and impactful discovery tools. Crafted for product teams.

Miro workshop template with a compilation of three simple and impactful discovery tools.

See in Miroverse

UXR Research plan

This template will help researchers and anyone involved to prepare an actionable research plan.

Expertise

I’ve been building SaaS, educational and collaboration products for the past 9 years. In my time in UX I’ve led both tactical and strategic work. My means are growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.

I’ve been building SaaS, educational and collaboration products for the past 9 years. In my time in UX I’ve led both tactical and strategic work. My means are growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.

See case studies

Personal bits

I make small things to experiment and learn more about dev.

Analog ventures

Resources

Templates tested in real waters.

Writing

Brain, Behavior

Learnings from neurobiology

Gamification

Design for game or design for play?

Gamification

Gamification for non game products

Gamification, Behavior

Variable reward is not all there is

Data

SQL for product designers

Product methods

Discovery kick-off: 3 simple tools

I’ve been building SaaS, educational and collaboration products for the past 9 years. In my time in UX I’ve led both tactical and strategic work.

My means are growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.

I’ve been building SaaS, educational and collaboration products for the past 9 years. In my time in UX I’ve led both tactical and strategic work.

My means are growth design, qualitative and quantitative research, gamification and habit formation, workshop facilitation, DesignOps.